Art Direction · Brand Identity · Adobe Photoshop · Adobe Illustrator · After Effects · UI / UX Design · Web Design & Development · Team Leadership
Art director and graphic designer with 10+ years spanning brand identity, campaign advertising, broadcast, and digital product. I lead creative teams and still do the work — setting vision, defending standards, and knowing when to step in and fix a file. Looking for a lead designer role where that combination of strategic thinking and hands-on execution actually matters.
Experience
Creative Director & Founder
Brandid Communications
- Founded a creative studio delivering brand identity, campaign, and digital design across multiple industries.
- Own every engagement end-to-end — strategy, concept, design, production — acting as both creative lead and practitioner.
- Built and maintained client relationships, translating business goals into work that performs.
Creative Art Director
VantageOne Group
- Led a team of designers and editors on client work — brief to delivery — across advertising, social, and digital.
- Directed major campaigns for Pepsi, JN Bank, Seprod, Rubis, Red Stripe, and other national brands.
- Introduced production workflows and creative standards that raised output quality and cut revision cycles.
- Partnered with marketing on integrated advertising solutions across email, content, and social channels.
Multimedia Designer
VantageOne Group
- Created graphics and motion work for brand marketing and promotional campaigns.
- Maintained visual consistency across print, digital, and social assets for all active campaigns.
Graphic Designer
SportsMax TV
- Designed marketing assets across broadcast channels and digital platforms.
- Design lead on sports creative projects spanning TV and digital media.
Lead Graphic Designer & Web Developer
Monumental Partners
- Designed and built client websites and social media creative, concept through launch.
- Developed and maintained brand identity systems and guidelines across multiple accounts.
Profile
Art director and graphic designer with 10+ years spanning brand identity, campaign advertising, broadcast, and digital product. I lead creative teams and still do the work — setting vision, defending standards, and knowing when to step in and fix a file.
Skills
Art Direction
Brand Identity
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
UI / UX Design
Web Design & Development
Team Leadership
Education
2024
UX/UI Design Certificate
Google
2020
Advertising Design Certificate
iCreate Institute
2017
Graphic Design Certificate
Vector Technology Institute
2016
BSc, Information Technology
University of the West Indies